360° Integrated Brand Marketing, Packaging & Motion Design

Pie Face is an Australian fast-food chain specializing in handcrafted pies and premium coffee. During my time at Irwin Creative, I was the sole designer supporting Pie Face Singapore throughout 2015, developing all digital and print marketing materials—including advertising campaigns, product packaging, enterprise sales kits, vehicle fleet branding, out-of-home displays, and promotional video content.

Print, Digital & Environmental Advertising

Designed a comprehensive suite of marketing assets including store menu boards, seasonal promotion posters, escalator ad wraps, point-of-sale displays, and full vinyl vehicle wraps to build brand presence across Singapore.

Packaging, Sales Kits & Video Production

Developed branded takeaway packaging, sales collateral, and produced short promotional video teasers to highlight pie combos, coffee offerings, and limited-time menu items for digital channels.

Role: Creative Designer